The challenge was to name a revolutionary transdermal nicotine delivery system for those who want to quit smoking and are looking for an alternative to gum. We wanted to create a ‘family’ of products but also make it easy to choose between the different forms. Nicoderm, the skin patch, presents a clear choice vs. Nicorette, the gum. Now a GlaxoSmithKline product, NicoDerm is still one of the top-selling brands in the smoking cessation category.